Loyalty Reads: Kraft Aims for Emotional Loyalty with Animated Shorts, Welch’s Releases QR Code Ads, and More

Kraft Mac & Cheese Aims for Emotional Loyalty with Animated Shorts 

Kraft Heinz is leveraging trends in social media to emotionally engage with customers in a new animated shorts campaign for Mac & Cheese. Part of the “Help Yourself” campaign, the new shorts connect with consumers emotional problems through simple animations. 

Drawing on nostalgia, the animations are reminiscent of cartoons from Nickelodeon and MTV in the 80s and 90s. As one of the latest trends in social media, Kraft uses the shorts to transform problems into joys using their Mac & Cheese noodle. 

Welch’s Fruit Snacks Partners with Flowcode to Create QR Code Ads 

Welch’s® Fruit Snacks maker, PIM Brands, Inc., has partnered with Flowcode to create an omnichannel media campaign for the Super Bowl. The campaign will feature professional football player Mark Andrews, a QR code ad spot, and The Welch’s® Fruit Snacks Big Game Giveaway. 

This is PIM Brands first time using a QR code in an advertising campaign, experimenting with interactive marketing. The code appears onscreen during the ad spot and viewers can scan the code to enter the giveaway to win Super Bowl party supplies. 


Avocados from Mexico Creates Super Bowl Décor with Pantone® 

Avocados From Mexico® (AFM) is partnering with PANTONE® to produce brand exclusive home and kitchen accessories for the Super Bowl. The Avocado Glow Collection features AFM’s multisensory marketing strategy, pairing the PANTONE® color with Sonic DNA, creating an interactive sight and sound experience for consumers. 

Investing in customer experience and engagement, AFM will use the Super Bowl to experiment with multisensory marketing as a way to interact with consumers through non-traditional ways. Combining multiple levels of visual, auditory, and digital tools, the brand hopes to connect with fans on a deeper level. 


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