Denny’s Uses AR to Launch New Menu
Denny’s debuted an overhauled menu with its new “It’s Diner Time” campaign. The menu includes an augmented reality function, allowing guests to take a virtual tour of the menu, access exclusive deals, and see new menu items.
Beyond the new menu, the “It’s Diner Time” initiative includes improved kitchen equipment, new food offerings, increased efficiency, and decreased food waste. Denny’s invested over $25 million on the improvements....