Loyalty Reads: Chipotle Launches Cinco De Mayo Celebration on Partiful, Circle K® Hosts MTN DEW® PURPLE THUNDER® THUNDERVERSARY Tour, and More

Chipotle Launches Cinco De Mayo Celebration on Partiful 

Chipotle Mexican Grill will launch a Cinco De Mayo event on Partiful, giving fans a chance to win BOGO codes to share with friends who have never tried Chipotle. The “Time to Finally Try Chipotle” event was designed based on the restaurant chain’s social media insights and customer data. 

To participate in the giveaway, Chipotle fans can create an event on Partiful and invite Chipotle and friends who have never tried the restaurant’s food. Chipotle will RSVP to the first 20 events sent to @Chipotle between May 1–5 and drop up to 25 Buy-One-Get-One (BOGO) codes per event. Additionally, between May 1–5, Chipotle will offer rewards program members with a $0 delivery fee. 



Circle K® will host a tour to celebrate the one-year anniversary of MTN DEW® PURPLE THUNDER®. The THUNDERVERSARY® Tour will feature 33 stops across the U.S., starting in Cleveland, OH and ending in Eustis, FL. 

Alongside the tour, Circle K® fans can win MTN DEW® PURPLE THUNDER® merchandise by sharing or commenting on Circle K® THUNDERVERSARY posts on Twitter and Insagram. Prizes include beach towels, chairs, pool floats, coolers, swimsuits, and more. 


Coke Cites Increased Digital Marketing as Main Customer Engagement Driver 

Following its first-quarter earnings call, the Coca-Cola Company announced a growing reliance on digital marketing attributing to its 12% YoY revenue growth. In the call, the soft drink brand highlighted its work with WPP and its Coke Studio concept. 

The Coke Studio focused on providing customers with live digital music experiences, receiving high engagement with over 1 billion streams. The digital experience has scaled to 30 markets. Additionally, Coke looked toward partnerships with OpenAI and Bain & Company to help drive engagement with Gen Z. 


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