Merchants who use loyalty programs see lifts by as much as 33 percent from consumers who opt in and use a loyalty program, according to research from Punchcard.
“We think this is significant in light of the billions of dollars that are spent on local consumer acquisition,” Punchcard CEO Andy Steuer told Loyalty 360.
Researching some 500,000 customer transactions, Punchcard learned that customers frequenting cafes and other food and drink establishments spent 33 percent more; those shopping at grocery outlets spent 23....