The mobile channel offers profitable opportunities for marketers, experts from SoundBite Communications said during the opening session of the Loyalty 360 Engagement & Experience Expo.
Mobile provides aggregation of channels, with SMS messaging, the Internet and telephone calls all available from a single smart device, said Jean Gonzalez, senior account director, mobile services group.
The mobile channel is expected to show strong growth this holiday shopping season compared to last year, with 80 percent of smartphone users....