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Starbucks executives pointed to their loyalty program as the key driver in its record second-quarter fiscal results, which included a 26% rise in profit and an 11% jump in total revenue, to $3.6 billion.
In its April 25 release regarding its second-quarter financial results, Starbucks executives indicated that the company has attracted more customers to its loyalty program – My Starbucks Rewards – in both the U.S. and China. They expect U.S. traffic growth over the next few months to be driven by the expansion of its loyalty....
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