It’s tough to achieve “firsts” in a company that was founded in 1937. Bakery product producer Pepperidge Farm has done just that, however, with the launch of its first digital loyalty program. The program will be offered until June and is designed to give loyal Pepperidge Farm shoppers the opportunity to earn health, wellness, and beauty experiences.
Built in collaboration with promotional agency TLC Marketing, the program was developed with simplicity in mind: After purchasing three loaves of Pepperidge Farm....