Larry Wine, chief commercial officer for Bridge2 Solutions, told Loyalty360 that his company’s launch of  Loyalty Pay™−a rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in-app through digital wallets−can be a game-changer in the industry. “Our focus is on both supporting our customers’ efforts to drive loyalty with their customers and the user experience,” Wine told Loyalty360. “We set out to innovate a consumer-driven solution that....

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