It’s always interesting and compelling for the Loyalty360 audience to gain a perspective on customer loyalty from another part of the world to see what things may be similar, what things may be different, and where the challenges lie.
Loyalty360 spoke to Blair Keenan, loyalty country lead at Mastercard Australia and New Zealand, about various aspects tied to customer loyalty.
Can you talk about the current state of customer loyalty in Australia?
Keenan: Australia is a very mature loyalty market. On average, Australian....