As loyalty programs and online shopping continue to grow, retailers have a tremendous opportunity to build loyal customers through rewards programs, according to experts who discussed the topic during a recent Loyalty 360 webinar on What’s Hot in Rewards? Best Buy’s Secrets for Leveraging Loyalty Points for Merchandise Your Customers Want Now.
Loyalty programs are more than simply points or rewards, pointed out, Mark Johnson, Loyalty 360 president and CEO. “It’s about creating a mutually beneficial dialogue....