The newest version of newBrandAnalytics’ social market intelligence solution, nBA 3.0, will enable companies to listen and respond quickly to social media comments about the firms, their products and their services Susan Ganenshan, the Washington, D.C.-based firm’s chief marketing officer, told Loyalty 360.
“nBA 3.0 enables companies to listen to customer reviews and understand sentiments based on location,” Ganenshan said. “Doing so shows customers that you are listening to them and that you care about....