Real-life Lessons Learned from Loyalty Pilot Programs Launched by some of the Nation’s Top Restaurant Brands

Nine scintillating lessons will be offered to provide companies with keen insight when launching a pilot loyalty program during a session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.

The session titled, “Testing 1,2,3…4,5,6 : 9 Lessons Learned From 6 Loyalty Pilots,” will focus on real-life lessons learned from loyalty pilots launched by some of the nation’s top restaurant brands. From hilarious stories about being distracted by trendy social ideas to using consumer behavior data to structure, launch, and optimize a successful pilot, attendees will be poised to sense and avoid pitfalls they may experience during a loyalty pilot program.

Desmond Edwards, VP of Marketing Services, Bloomin’ Brands, and Andrew Robbins, president and co-founder of Paytronix Systems, will be the featured speakers during the session.

“There are many broad and deep factors to consider when launching a loyalty pilot program,” Edwards said. “Each of these factors can make or break you if they are not appropriately aligned to your overall business plan. It takes a great game plan and total commitment.”

Robbins said when launching a pilot program, it’s also important for companies to keep a short set of measureable goals they want to hit.

“Pick things you want to learn and design experiments for them so that, right from the start, you’re testing them,” Robbins said.

Some of the key factors to launching a successful loyalty pilot program include:

Getting top-down, bottom-up buy in

Setting expectations for program results

Rolling legacy pilot members into a new pilot

“Every company that launches a pilot loyalty program wants it to be successful and this session will offer attendees an insider’s view of how to get it right,” shared Loyalty360 President Erin Raese. 

This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, and workshops led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.

To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit:

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Contact Information:
Erin Raese

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