The Affinion Group announced on March 19 that its two popular loyalty solution brands – Affinion Loyalty Group and Connexions Loyalty Travel Solutions -- have rebranded to become Connexions Loyalty.
The Affinion Group had acquired Connexions Loyalty Travel Solutions in 2010.
Gretchen Moen, Senior Marketing Communications Manager for Connexions Loyalty, told Loyalty 360 that the name change came about because the Affinion Group wanted to bring together “two great brands in the market” under one name. She said Connexions....