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Co-opetition is nothing new to customer loyalty; the current zeitgeist calls for such. The intrinsic benefit that can be derived from the combined entities outweighs distinct company attributes, but managing the efficacy can be challenging.
Now, Starbucks has announced that it will license its in-house digital technology (i.e., the Starbucks app) to Brightloom, a startup that sells cloud-based software to the restaurant industry. This means that restaurants will have access to a platform that enables mobile payment by scanning, as....
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