New White Paper to be presented at Engagement Expo 2011; Explores Relationship Between Customer Engagement and Customer Loyalty
Loyalty 360 – The Loyalty Marketer’s Association will officially release its new white paper, “Engagement is the Journey, Loyalty is the Destination” at its upcoming Engagement Expo 2011.
“In talking with marketers, we realized that customer engagement is a concept that is often very misunderstood,” says Mark Johnson, CEO of Loyalty 360. “Too often marketers use....