One of the strengths of social media is its ability to connect you directly to your customers and provide an open dialogue for conversation, customer service and awareness. It allows you to build loyalty by giving your customers an inside view of your business and giving them something that not only excites them, but that they can also relate to.
Or at least that’s what happens when social media is used correctly. There are times when, if you’re not careful, social media can be used to actually hurt the exact customer loyalty you’re trying to build.
How?
Below are five ways you may be using social media to do more harm than good. Read on..