CINCINNATI, OH. January 14, 2010—Loyalty 360, the Loyalty Marketer’s Association today announced its partnership with Mocapay, provider of the only mobile experience platform that supports integrated mobile payments, marketing, and distribution at point-of-sale.
Mocapay has created a new channel to help retailers broaden their gift and loyalty programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity.
“As a think tank and clearing house of marketing ideas, new technologies and best practices, Loyalty 360 is uniquely positioned to help us educate the market about our new channel and the impact it will make in the customer loyalty space,” says Kevin Grieve, CEO of Denver-based Mocapay. “This strategic partnership will enable us to share our expertise regarding mobile payments and mobile marketing, helping retailers and the overall industry to make mobile commerce a reality that any sized business can easily and cost-effectively integrate while also creating a new sales and marketing channel.”
“Loyalty 360 is driven by Voice of the Customer, a strategy that is at the heart of Mocapay’s offering,” says Mark Johnson, CEO of Loyalty 360. “This is a technology the market seems to have a keen interest in. With people twice as likely to carry their cell phones than cash, being able to ‘mobilize’ a gift and loyalty program can provide significant returns to a merchant by creating a new channel to reach their customers before, during and after a purchase—- thereby building a stronger brand affinity and enhancing the lifetime value of a customer.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.
About Mocapay
Mocapay is a mobile experience platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses these merchants’ need for a new channel that will broaden their gift and loyalty programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.