BOSTON - Mercury, a leading multi-channel marketing solutions provider, today announced that it has named Terry Riley as its senior vice president of sales and marketing.
In his role, Riley will work with Mercury’s prospects and clients to help grow their businesses with highly profitable and effective marketing solutions.
Riley has over twenty years of experience in sales and marketing, including business development, loyalty programs, strategic planning and overall organizational effectiveness.
Most recently, he was managing director at Primecard, Inc, which he had re-joined after a ten year stint earlier as executive vice president of sales and marketing. Riley was also vice president of IGT, Inc., which purchased Primecard Corporation, and where he launched highly successful loyalty & reward programs with retailers for top national newspapers like the Washington Post, New York Times and Boston Globe. He is a graduate of the University of Pittsburgh.
“Terry brings a wealth of valuable experience to Mercury as we push past the traditional agency model to deliver superior results,” said Chris Nolan, president of Mercury. “His ability to clearly focus on businesses’ most profitable marketing opportunities and turn those ventures into new revenue makes him a great match as we take marketing solutions in a new direction.”
About Mercury
Mercury, headquartered in Boston, Massachusetts, is a next-generation, one-to-one marketing company. We are the next generation in three important ways. First, we have truly new and unique solutions that decrease costs and increase revenues. Second, we have turned the traditional agency business model on its head: We base our compensation on clients’ savings and/or revenue gains—meaning we focus on where we can make the most money for our clients, not where we can sell the most services. Finally, we are an enhancement to, not a replacement for, existing in-house or external partners, which enable our clients to hire us without significant political or financial concerns. www.mercury-agency.com
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Jim McNulty, 508-481-2024
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