CINCINNATI, OH. February 3 , 2010—Loyalty 360, the Loyalty Marketer’s Association today announced its partnership with Marketing Innovators International, Inc, (MI) a performance improvement company based in Rosemont, IL.
Founded in 1978, MI has risen to become one of the most respected incentive/motivation companies in the country. Today, MI is over a $140 million full-service people performance management and measurement organization, helping companies inspire employees, channel partners and customers. Its incentive, recognition and loyalty programs are custom-designed to reach a company’s objectives and audience through integrated strategic marketing solutions. Signature award platforms include gift cards, travel, debit cards and merchandise.
“As a voice of the customer-based think tank and clearing house of loyalty ideas, new technologies and best practices, Loyalty 360 shares Marketing Innovators’ passion for educating the market about critical roles quality people, innovation and service play in building long-lasting client relationships,” says Richard Blabolil, President of Marketing Innovators. “This strategic partnership will also provide us with a unique platform for showcasing proven solutions to create and strengthen relationships that drive engagement, loyalty and, ultimately, sustainable behavior change.”
“Loyalty 360 is seeing a growing interest in the best-practice approach to channel, B2B and employee loyalty programs. Having a renowned organization such as Marketing Innovators join Loyalty 360 is a reflection of this trend,” says Mark Johnson, CEO of Loyalty 360. “As the only association that looks at both employee and customer loyalty as integrated strategies that drive the bottom line, partnering with MI will further enable us to teach the market how to effectively translate business issues into people issues and give them the tools and strategies they need to optimize the return on their greatest investment—- their employees.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.
About Marketing Innovators (MI)
As a full-service people performance management and measurement company, MI delivers value to clients by improving the performance of the people who affect business success – their employees, channel partners and customers. MI’s incentive, recognition and loyalty programs offer powerful solutions to drive superior business results by effectively translating business challenges into people strategies and solutions. Over the past 32 years, MI has risen to become one of the most respected incentive companies in the country. All of their outstanding programs are customized to reach each client’s objectives and audience through integrated strategic solutions. For more information, visit www.marketinginnovators.com.
Media Contact:
Cindy Kazan
414-352-3535; [email protected]