CINCINNATI, OH. February 5 , 2010—Loyalty 360, the Loyalty Marketer’s Association today announced its partnership with Young America Corporation., a Minnesota-based full-service marketing company that engages its clients’ customers throughout their entire life cycle.
With nearly 40 years of experience and more than 300,000 marketing programs under its belt, Young America goes beyond simply executing a promotion—- they engage customers throughout their entire life cycle. From acquisition to growth to retention, they create Engagement Marketing solutions that drive greater brand awareness, engage more customers and generate increased sales.
“As a market-driven voice and clearing house of customer-based loyalty ideas, new technologies and best practices, Loyalty 360 shares Young America’s passion for giving brands the insights, tools and proven strategies to create strong relationships with their customers,” says Mark Shipley, President of Young America. “Loyalty 360 is uniquely positioned to help us generate awareness of how engagement drives loyalty and impacts the bottom line.”
“Our members have told us they want best-practices and proven metrics and partnering with Young America helps us deliver directly on this need. Like Loyalty 360, Young America takes its mission a step further by giving brands unique and effective ways to reinforce and extend their engagement strategies” says Mark Johnson, CEO of Loyalty 360. “As our members strive to create and implement programs that engage their customers and drive long-term loyalty, we look forward to working with Young America in educating the market about all aspects of engagement marketing.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.
About Young America
Young America is a full-service engagement marketing company that focuses on our clients’ customers throughout their entire life cycle. From acquisition to growth to retention, Young America creates Engagement Marketing solutions that drive greater brand awareness, engage more customers and generate increased sales for our clients. Young America provides end-to-end solutions ranging from rebates, sweepstakes, product sampling, promotion fulfillment, channel incentives and consumer loyalty that drive measureable results for our clients. For more information, visit www.young-america.com.
Media Contact:
Cindy Kazan
414/352-3635; [email protected]