When Gregg Sauter, Vice President of Business Development and Marketing, Saskatchewan Roughriders Football Club, told the story of this professional football team in the Canadian Football League at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association, two words stood high above any others: fans and pride.
The story of the Saskatchewan Roughriders is a compelling one that any marketer who holds dear to customer-centric business models should hear.
Sauter’s session, co....