Customer Engagement Beyond Price Puts Lowe’s Atop Customer Satisfaction Appliance Retailer Study
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Any brand would yearn to be atop a customer satisfaction list and, according to the just released J.D. Power 2015 Appliance Retailer Satisfaction Study, that spot is occupied by Lowe’s. A lofty position, to be sure, that reinforces a brand’s commitment to customer engagement, customer experience, and customer loyalty. In its eighth year, the study measures customer satisfaction with appliance retailers by examining seven factors (in order of importance): Sales staff and service; store facility; price; delivery service; sales....

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