IBM wants to ensure marketers are prepared for unexpected surges in online traffic and sales. As a result, it is offering Event Readiness services that will enable businesses in industries including retail, banking, telecommunications, and manufacturing to prepare for these unexpected surges and turn demand into better customer engagement that builds brand loyalty.
Loyalty360 caught up with Trey Seck, VP of IBM Commerce, to learn more about this very exciting venture.
What factors prompted IBM to launch these services and how can they....