Leveraging Technology the Key to Customer Loyalty at Johnson & Johnson
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For Sandi Peterson, Group Worldwide Chairman at Johnson & Johnson, leveraging the latest trends in technology is the key to attracting and maintaining customer loyalty. Johnson & Johnson has capitalized on the way technology is reshaping the entire healthcare landscape, Peterson said during the company’s July 14 second-quarter earnings conference call. “The consumerization of healthcare, wearables and mobile apps is giving patients unprecedented access to health information,” Peterson explained, according to....

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