The LEGO Group recently earned a Forrester Research Outside In Award in the measurement category – thanks largely to its customer experience management solution from Medallia. The award acknowledged the set of practices required to measure customer experience quality metrics on an ongoing basis, and the use of that data to drive continuous improvement. Michelle de Haaff, VP of Marketing for Medallia, told Loyalty 360 that a key strength of the Medallia’s customer experience management software is that the consumer experience....

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