The following statistic would likely shock most people: 90% of online customers speak in non-English languages. User-generated information is vastly important and relevant today, but most U.S. companies only analyze data they collect in English – ignoring 90% of available data because translation has just been too difficult and complex.
Keith Laska, CEO of SDL Language Technologies, told Loyalty 360 that in addition to the complexity, translation for business intelligence purposes has required extremely fast turnaround times that....