Burger chains are the most popular Quick Service Restaurant (QSR) options for customers, according to the second round of results from Empathica’s 2013 Quick Service Restaurant Benchmark Study.
The study surveyed 10,000 U.S. consumers on the 62 top QSR brands, measuring food, order accuracy, speed of service, menu, restaurant atmosphere and cleanliness, staff, and value. These results determined QSR category rankings, as well as the drivers behind customer loyalty for each genre of quick service restaurant.
Based on the number....