Please enter your username or the email address associated with the account so we can help you reset your password.
According to the annual Breakaway Brands study by Landor, the brands demonstrating the most momentum in 2014 were not tech giants like Apple, Facebook, or Google. Instead, more tangible brands made a big impact with the greatest gains in relevance and differentiation, coupled with strong business performance.
“We are seeing a resurgence of consumer appreciation for more tangible experiences,” Mich Bergensen, Global Director, Financial Services for Landor, wrote in his review. “While Internet brands are still leaders in their categories, a more down-to-earth crop of brands has built the greatest brand momentum in the past few years.”
Measured by sustained growth in brand strength over a three-year period using BrandAsset® Valuator (BAV) data, the top 10 breakaway brands for 2014 in order are: Samsung, Chex, Puffs, Oakley, MAC, Keurig, Kirkland Signature, Lea and Perrins, Bounty, and Under Armour.
According to the review, these brands stood out in 4 main categagories:
According to Landor, the Breakaway Brands have taken “considered risks” to increase their brand strength, and the Internet brands that fell off can leverage the tangible trend through the “Internet of Things” in the coming year.
Thank you for signing up, please check your email for more information.