La-Z-Boy officials hope that their company investments will pay off in an improved customer experience.
During the company’s Aug. 20 financial results call for its fiscal 2015 first quarter, La-Z-Boy Chairman, President, and CEO Kurt Darrow discussed several key investments for the company which include opening new stores, a core part of its 4-4-5 strategy, additional advertising to drive sales and further increase market share, and investments in technology.
“We are also investing in a new website and ecommerce technology....