Corporate social responsibility is a big deal these days. More and more, customers are choosing to give their business to companies that give back to the community in some way. As Loyalty360 has seen, social responsibility programs can have a large effect on loyalty and advocacy.
Cincinnati-based grocery company Kroger has committed to corporate social responsibility through a partnership with The Cardinal Health Foundation. The two organizations will host drug take-back events at more than 200 local pharmacy locations across the....