Comarch, a technology solutions company with more than 25 years of industry experience, just released its latest whitepaper addressing the complexities and negative impacts surrounding loyalty fraud – and how marketers can deal with this growing concern. Loyalty360 had the chance to speak with Maciej Tyczyński, Data Science and AI/ML Team Manager at Comarch, to take a deeper dive into the technology supplier's perspective on loyalty fraud and potential solutions for brands.
In its newly released white paper "Loyalty Fraud:....