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This fall, the Loyalty360 brand committees expressed a need to focus on a small group of trends and topics to help guide the focus for the next year. Several very important trends were initially suggested and the overall Loyalty360 membership was surveyed for their opinion on the top trends and topics top of mind going into 2020.
After a wealth of feedback from the Loyalty360 membership, the Top 4 Trends were selected.
The Top 4 Trends for 2020 are:
Personalization, Segmentation, and Cadence Management
Best Practices in Marketing/Customer Loyalty
Emotional Engagement and Loyalty
Data and Measurement
These topics will not only allow the committees to work in unison to champion the customer loyalty industry, but will also guide Loyalty360 content, research, benchmarks, community and conference topics for 2020.
For more information on the Top 4 Trends and percentages of members that selected these topics, discover more by downloading (Download PDF) the infographic above.