Groupon’s decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon company known for its daily deals could sustain its phenomenal growth particularly with new competitors emerging every day.
It got us thinking about the social couponing model and the role loyalty marketing can play in ensuring that established players like Groupon, which is testing loyalty programs, can....