With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer miles, free meals, free hotel stays. The problem? Many of these incentives go unused and consumers lose interest.
The answer - and one new trend in loyalty marketing - is to offer consumers more relevant items. Rewards such as books, music downloads, software and games are making an impact with retailers and consumers alike.
“[Consumers] want more value from every dollar they spend, and when it comes to loyalty and incentive programs, they also want value and rewards they can use - immediately. the first club™ solution helps airline, hotel and retail brands build more value into their programs by offering instant and relevant rewards, through an exciting catalog of downloadable digital content to suit all tastes, cultures and lifestyles,” said Jill Goldworn, President and co-founder of the first club™.
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