In Loyalty360’s Brand Marketer Research Report: 2024 State of Customer Loyalty, brand marketers surveyed indicated that they believe the investments made by their organizations in loyalty programs and strategies are paying off. Seventy-two percent of those respondents also reported that they feel their customer loyalty program drives incremental value to the customer, while 60% feel their programs drive engagement. Fifty-four percent reveal they feel their programs drive an increased number of customers.
As the economic....