Journey mapping is a way to raise awareness to unite end processes while offering a holistic view of the customer experience. What’s more, customer engagement is critical in this process, according to officials at Walker Information.
Loyalty360 on Tuesday hosted a webinar titled, Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences, which was hosted by Walker Information.
Michael Good, Vice President, Strategic Account Manager for Walker Information offered attendees a brief definition of journey....