Original Programming Could Provide Superior Customer Experience at Netflix
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Can Netflix conquer the world? Meeting consumer expectations while providing unique a customer experience can make Netflix a major global player within five years, engendering worldwide brand loyalty? During the company’s Dec. 8 presentation at the UBS 42nd Annual Global Media and Communications Conference, Theodore A. Sarandos, Chief Content Officer, Netflix, spoke about the company’s future plans as it seeks enhanced customer engagement and customer loyalty around the world. “I think within five years we definitely....

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