Although the Jockey Rewards loyalty program has been around since 1996, Diane Oldenburger-Henning, Consumer Loyalty Manager, Jockey wants to refine it along with the company’s CRM system to ultimately deliver a better overall customer experience.
“Some of our challenges are just integrating our system together, getting data that store associates need and coordinating that with online to create that omnichannel look and view,” she told Loyalty360. “Providing customers the same information we have in stores online is....