After 15 years as ePrize, the Detroit-based digital engagement firm changed its name to HelloWorld. The new brand reflects the substantial growth the company has gained in the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences. HelloWorld’s SaaS capabilities merge what previously took multiple vendors and custom software development into a single, easy-to-use platform.
Many Fortune 500 companies, including Coca-Cola, Microsoft and P&G....