JetBlue's TrueBlue Customer Loyalty Program and Carlson Marketing Launch the 'Be True' Campaign

Advertising features the real stories of six passionate TrueBlue customers, nominated by JetBlue Crewmembers, who personify what it means to ‘Be True to Yourself and You Will Always Be Rewarded’ NEW YORK, July 1—JetBlue Airways, in partnership with Carlson Marketing, today launched “Be True”—a new campaign focused on driving membership and raising awareness of the benefits and enhancements of TrueBlue, the airline’s newly revamped customer loyalty program.  On a deeper level, the....