Jamba Juice Co. unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide on Feb. 19.
Loyalty360 caught up with Julie Washington, senior vice president and chief brand officer, Jamba Juice Company, for an exciting Q&A to hear about how the program has progressed in the past seven months.
What specific insights have you learned in the past year from your loyalty program that have helped in making any enhancements?
We’ve learned that consumers respond well to a simplified and speedy experience....