Among upscale luxury hotels, few can hold an orchid-scented candle to Hyatt Hotels & Resorts. Its Hyatt Gold Passport rewards package is widely regarded as one of the best in lodging and hospitality, and Forrester Research lists it as “one of the eight loyalty providers that matter.” Recently the company has announced Minneapolis ad agency Olson will become the loyalty agency of record for Hyatt’s system, aiding its loyalty efforts around the world.
The transition will begin this summer, to be unveiled within the first half of 2015. With a reputation that has prompted Condé Nast Traveler to rank the Hyatt Gold Passport as “the most rewarding hotel program,” Hyatt hopes to see continued success with the guidance of Olson’s 1to1 division.
“It’s a great catch for us,” Margaret Murphy, president of Olson 1to1, said, “The hotel sector is getting so competitive that you have to drive the customer experience online as well as at the front desk. Our technology platform has the flexibility to do that.”
Through a combination of digital and in-person customer experience expertise, Olson plans to advance Hyatt’s loyalty efforts and propel it further as a premiere luxury hotel. Other clients of Olson’s 1to1 division include Amtrak, Best Buy, Toys ‘R’ Us and P.F. Chang’s China Bistro.