Zinrelo’s leadership in loyalty rewards is contingent upon its expertise and adaptability. Founder Jai Rawat recently spoke with Loyalty360 about the strategies needed to stay relevant in the present landscape.   Rawat notes that while many aspects of customer loyalty have changed, others are more or less permanent. “If you look at loyalty in a broader spectrum, many of the qualities that generate customer loyalty have not really changed; customer service, product selection, quality, price. I think that’s still....

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