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Zinrelo’s leadership in loyalty rewards is contingent upon its expertise and adaptability. Founder Jai Rawat recently spoke with Loyalty360 about the strategies needed to stay relevant in the present landscape.
Rawat believes the future of customer loyalty is difficult to predict. A possible future, he noted, is brands generating a network effect. He indicated that the airline industry has successfully implemented strategies to achieve such an effect, but that similar attempts by retailers such as Plenti have thus far failed.....
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