Even after a disappointing first-quarter performance, J.C. Penney CEO Marvin Ellison remains confident in the brand’s turnaround plan to return the company to greater fiscal success and brand loyalty. A key component in that turnaround will be J.C. Penney’s merchandising strategy.
“At J.C. Penney, we know we must continue to pivot our merchandise assortment toward less weather-sensitive categories, while providing our customers with more reason to shop in our stores,” Ellison said during the May 13 first-quarter....