Last week, Sears announced the May 19th opening of its first 10,000-square-foot Sears Appliance store in Fort Collins, CO. If this test goes well, this will be the first of what is expected to be a broader rollout later this year to spark elevated customer engagement.
Loyalty360 caught up with Leena Munjal, SVP, Customer Experience and Integrated Retail, Sears Holding Corp., to find out more about this test.
What factors prompted the testing of smaller stores, where are they being tested, and how much smaller are they than a current....