J.C. Penney CEO Sees Trends in Customer Engagement, Types of Purchases
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J.C. Penney has conducted extensive research regarding trends in the mid-tier consumer segment. J.C. Penney CEO Marvin Ellison offered some thoughts about customer engagement trends gleaned from the company’s research on Thursday during the Piper Jaffray Consumer Conference. “What we’ve determined pretty consistently is that the consumer is in a really positive shape from a financial standpoint,” Ellison explained. “The consumer tells us that their wages are up, their job stability is better than it’s....

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