Less than one in five retailers focuses their loyalty program metrics on ROI, according to a new study from Accenture.
When asked to identify success metrics for their programs, only 19% of the retailers surveyed cited ROI.
The key areas that retailers focus most on in terms of their loyalty programs are program growth and revenue production metrics – such as membership growth rates (cited by 45% of respondents), share of transactions by members (42%) and number of transactions per year (36%) – as well member value metrics....