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Customers have evolved as technology has evolved, according to Johann Wrede, Customer Engagement Solutions, Global Senior Director, Solution Marketing at SAP.
During Thursday’s Loyalty360 webinar titled, “Want Customers? Get Engaged!”, which was presented by SAP, Wrede said marketers are faced with many challenges today due to the empowered customer.
“The big variable throughout the equation is the customer,” Wrede explained. “They have power as individuals. They are much more digitally connected....
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