Companies

SAP

Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the ones that will succeed will understand that in… Read More

Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the ones that will succeed will understand that in this new marketing world, the focus needs to go beyond just filling the pipeline or even customer conversions, but rather delivering consistent customer experiences across all touch points that builds loyalty over time.

How SAP Helps

Plan and execute cross-channel dialog campaigns that unfold over time and build to strengthen customer relationships.

Perform high volume customer segmentation and querying process at lightning fast speeds. Leverage in-memory technology with an easy to use 'waterfall' interface to easily discover new customer segments and to accurately generate target audiences.

Benefits

SAP CRM supports you to engage customers and build loyalty by:

* Helping you to develop a customer engagement strategy that spans all customer touchpoints
* Enabling coordinated customer interactions that are intelligent and relevant
* Executing intelligent customer loyalty programs across web channels, interaction centers, and social media channels
* Maintaining real-time loyalty points and reward accounts for members, partners, and organizations
* Collaborate with partners to include partner products and services into the loyalty programs

Back To Results

Locations

Main Location

3999 West Chester Pike
Newtown Square, PA 19073

650-320-3517

Visit Website

SAP America, Inc. - Palo Alto

3410 Hillview Avenue
Palo Alto, CA 94304
+1-650-849-4000

Industry

Technology

Industries Served

Consumer Packaged Goods, Education, Financial Services / Banking, Fuel / Utilities, Government, Healthcare, Insurance, Manufacturing, Media, Pharmaceuticals, Professional Services, Restaurants / QSR, Retail, Sports / Entertainment, Technology, Telecommunications, Transportation / Automotive, Travel / Hospitality

Size

25,000+ Employees

Responsiblity

B to B

Revenue

$500 Million +

Analytics / Data Services

Customer Service

Marketing Asset Management

Loyalty Platform

  Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the ones that will succeed will understand that in… Read More

  Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the ones that will succeed will understand that in this new marketing world, the focus needs to go beyond just filling the pipeline or even customer conversions, but rather delivering consistent customer experiences across all touch points that builds loyalty over time

  SAP can help your organization to engage with your customers to build true customer loyalty:

     
  •       Plan and execute cross-channel dialog campaigns that unfold over time and build to strengthen customer relationships. 
  •  
  •       Perform high volume customer segmentation and querying process at lightning fast speeds. Leverage in-memory technology with an easy to use 'waterfall' interface to easily discover new customer segments and to accurately generate target audiences.
  •  
  •       Elevate customer through multichannel loyalty points and reward programs that provides relevant rewards for profitable customer behavior.

   

   

CRM

Customer Experience Management

  As organizations strive to generate new growth while keeping costs at bay, winning and keeping customers is paramount. But in the age of the empowered customer, this has become increasingly challenging. In this context, more and more companies have realized that customer experience is now a competitive differentiator.   To achieve a “customer experience advantage” over your… Read More

  As organizations strive to generate new growth while keeping costs at bay, winning and keeping customers is paramount. But in the age of the empowered customer, this has become increasingly challenging. In this context, more and more companies have realized that customer experience is now a competitive differentiator.

  To achieve a “customer experience advantage” over your competitors, companies must excel in three dimensions: operational excellence, interaction excellence, and decision excellence. We call this the customer relationship management (CRM) framework of excellence. SAP CRM delivers key solutions that support all three dimensions.

  Empower your customer-facing employees, increase usability and productivity, and foster collaboration across and beyond the organization. The result is a consistent, differentiating experience for your customers at reasonable costs.

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Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers,…Read More

12 Best Slideshares Of 2014 (So Far) [SLIDESHARE]

Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all…Read More

Content Marketing ROI: More Than A Trip Down The Rabbit Hole

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And…Read More

What Does Kevin Spacey Know About Content Marketing?

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The…Read More

Are You Ready For Marketing 2020?

The explosion of channels we all use to gather, consume and share information is having adramatic impact on the methods of modern marketers. We largely don’t answer cold…Read More

Content Marketing? Just Deliver Content People Want

I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing? I know there are a million ways to…Read More

Content Marketing Objectives And KPIs

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get…Read More

More Than A Thousand Words: The Power Of Visual Storytelling [SLIDESHARE]

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th…Read More

Off The Streets And Into The Boardroom: Encouraging Urban Millennial Entrepreneurs

A prior generation might call them “cocky.”  Millennials have a confidence that not only can they be their own boss, many feel they have…Read More

Does Marketing Have A Marketing Problem? [SLIDESHARE]

Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only…Read More

4 Steps To Success In The New Demand Generation World

Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He…Read More

Lifestyle Subscriptions: The New Trend In The Cloud

Co-written with Brent Leary Did the headphones with Apple’s acquisition of Beats Electronics and Beats Music distract you?  While there are obvious benefits in helping…Read More

Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish [SLIDESHARE]

On October 9, 1999 I married the love of my life. The following day we were whisked off tobeautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years…Read More

Event Marketing – The One Secret To Killer Events

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored…Read More

Better Demand Generation Marries Data And Content [INFOGRAPHIC]

I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitive…Read More

6 Steps For Delivering On The New Vision In Marketing

A recent report by The Economist Intelligence Unit called “Visions in Marketing” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing…Read More

3 Ways Customer-Centric Companies Beat Their Competition

In business they say, “the customer is king” … but do customers today really want to be kings? They certainly don’t act like it. From do-it-yourself…Read More

The Future Of Digital Marketing

Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: …Read More

The Connected Economy: Moving Philanthropy From Begging To Self-Sustaining

Becoming a more connected society doesn’t just mean “more communications,” but means that we all support and gain from each other.  Organizations like the Pew…Read More

Culture Defines Who You Hire, Promote, And Fire [SLIDESHARE]

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation …Read More

Top 50 Content Marketing Thought Leaders

How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what…Read More

Breaking the Myth of CRM (hint: you’re no longer in charge)

I hate to be the one to burst the bubble, but since I don’t mind seeming provocative, here goes: In an age when customer engagement has never been…Read More

Workplace Survey Says 87% Of Employees Not Actively Engaged In Their Jobs

According to Gallup’s “State of The Global Workplace” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and…Read More

Can Video Help To Humanize Your Brand?

The world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around…Read More

Personalization – The Secret To Better Customer Experience

OK, so check this out: If you go to the various sports properties around the web, you may be targeted with an SAP banner. But when you click the banner…Read More

The Science Behind The Complete Randomness Of Your Success

We have all grown up to believe the Emerson quote “Build a better mousetrap and the world will beat a path to your door.”  If we are…Read More

What Is Growth Hacking? And How Software Is Eating The World

A few years ago, Marc Andreessen famously quipped that “software is eating the world.” He believed that technology would drive massive disruption across the business landscape. And that…Read More

20+ Amazing Examples Of Content I Wish We Created

I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing!…Read More

Disruption In Publishing: Little Business Books, Big Ideas

The real disruption for publishing is not the onslaught of self-published works in the marketplace; the real change is the consumers demand for short, more direct publications.  Our attentions…Read More

The Future of Leadership: 5 Steps To Learning Agility

In the struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of…Read More

The 13 Defining Moments Of Business Leadership [Video]

As we shed the more jejune terms like management from our vocabulary, the idea of true leadership in our organizations begins to take hold.  We…Read More

Growth Hackers And The Marketing Wake-Up Call

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth…Read More

Content Is King And The Corporate Website Is Dead

According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution.  Corporate website…Read More

Marketing Leadership: 5 Steps To Learning Agility

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways…Read More

The Groundhog Day Superbowl - What Brands Can Learn From Bill Murray

If you’re like most people, you watch the Superbowl for the ads. And like most people, you are probably praying the groundhog doesn’t see his shadow…Read More

Marketing Trend: Has HR Become The Marketer Of The Employer Brand?

One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers. …Read More

The Rise Of Visual Storytelling

The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. …Read More

Insights Drive Better Customer Experience

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Here is…Read More

Is Context The Future Of Customer Experience?

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Here, I…Read More

The Future Of Customer Experience [E-BOOK]

We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience. We spend a lot…Read More

Is This The Year Of Big Data For Marketing?

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report Predictions 2014: Marketing Leaders…Read More

Top Marketing Predictions For 2014

Last year in my 2013 marketing predictions post, I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and…Read More

10 Top Insights On B2B Marketing From 2013

Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. I published another 100 blog posts this year and picked the winners, even from articles published more…Read More

33 Stats On The Future Of Content Marketing

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperativefor brands who want to reach their buyers in…Read More

Predictions of Marketing in 2014 and Beyond

2013 has been an exciting year for marketers; a year of transformation and empowerment, as marketers took on the challenge to find innovative ways to connect and engage with the digital…Read More

How To Create Content That Converts [SLIDESHARE]

Well hopefully by now you have figured out which marketing conferences you will be attending in 2014. Today I will be presenting to some amazing folks at the …Read More

Good Companies Sell Products And Services. Great Ones Deliver Experiences

We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience. Our next future…Read More

Is The Future Of Customer Experience Awesome Or Creepy?

We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience. Our next future…Read More

Who Owns Your Customer Engagement Technology?

In order to grow, companies realize they must change their strategy to engage with their customers. But doing this requires new technologies to extract insight for personalization and relevance,…Read More

The Future Of Customer Experience: Culture, Data, And Technology

We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience. Our next future…Read More

How Can Children Help Sales Executives Regain Control Of Sales

In the past couple of months, I have had the opportunity to interact with sales leaders in India, China, Singapore and Australia. One thing that everyone agrees is that selling,…Read More

Businesses Need To Serve People – Emotion Beats Promotion By 2X [Study]

It’s just business, right? Nope! Business is personal. And new research shows that brands that connect with buyers on a personal, emotional and human level are twice as…Read More

Are The Jetsons The Future Of Customer Experience?

We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience. Our next future…Read More

Sales Performance Management Is The Key To Sales Success In 2014

There’s a lot of buzz lately about Sales Performance Management (SPM), with many interpretations of what SPM is and in turn, what the real business impact is…Read More

Top 5 Reasons Why Customer-Centric Efforts Fail

Customer experience management is a holistic discipline involving all functional departments of a company (see examples here and here). However, many companies treat it as a…Read More

5 Ways To Create A Sales Culture That Motivates Employees

Sales is often a game of “what have you done for me lately.” This treatment is where sales employees, including their managers, are treated only as good as…Read More

Should Your Online and Offline Brand Differ?

I think somewhere over the rainbow there are folks that believe that their digital life is separate from their “analog” life. Sort of like a misconstrued view…Read More

Marketing Is Personal – Emotion Beats Promotion By 2X

I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the…Read More

Looking for the Next Cool Marketing Tool in Your Arsenal? Pace Yourself

In recent years, marketers have been on a blistering pace in search of the next cool digital marketing tools.  Whether they be in social media marketing, digital ad management,…Read More

Can Marketers Exploit Untapped Opportunities Using Analytics?

If you’re a marketer, chances are good you have visibility into marketing-related data, such as who you targeted for which campaign, who responded, and who purchased which of…Read More

How Fashion Retailer Burberry Keeps Customers Coming Back For More

The 700-year-old Grand Bazaar in Istanbul, one of the world’s first shopping malls, might seem to be — figuratively and literally — a different world than Burberry, the…Read More

How The Best Leaders Get Full Participation In Employee Surveys

Its that time of the year again.   Your company is rolling out the annual employee survey so that management can measure the engagement levels across the entire organization.…Read More

Is Content The Future of Marketing?

I’ve written before about the future of marketing and the evolving social business.  And there is plenty of evidence that the world has changed dramatically due to…Read More

How To Attract The ‘Net’ Generation Of Millennial Workers

Photo: Shutterstock As the millennial generation continues to grow older and larger – projected to span 75 percent of the global population and workforce by 2025 – many companies and businesses are…Read More

#Blurredlines: Are Some Of The World’s Biggest Brands Turning Into Technology Companies?

With no pun intended for this summer’s hit song by Robin Thicke, the lines between some traditional companies and technology companies as we know them, are blurring at…Read More

Failing To Succeed With Innovation

Photo credit: Shutterstock 98% of innovation projects around the world fail, according to Darrell Mann – a former chief engineer at Rolls Royce and one of the world’s most…Read More

Redefining Workplace Learning For The 21st Century

Photo credit: Shutterstock Disruptive technologies and shifting demographics are redefining the workforce. In response, smart companies are reinventing workplace learning in an effort to make their programs more relevant…Read More

Consumers Demand Supply Chain Transparency: Where did it come from?

Photo credit: Flicker As we approach the one-year anniversary of Hurricane Sandy’s devastating path of destruction across the Eastern Seaboard, I recall the extensive aftermath of the storm…Read More

CMOs: May the Force (Multiplier) Be with You

In the military, a force multiplier is a capability that significantly increases the potential of a combat force, enhancing the probability of a successful mission. Many CEOs are looking to…Read More

99 Amazing Facts On The Future of Business

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster…Read More

A Social Media Strategy To Save Brands…And Lives

Surprisingly, many companies dread the day their brand is trending on Twitter, especially if it’s due to a product recall or safety issue. Companies are increasingly turning to…Read More

Move Over ‘Made In China’, ‘Made By Consumer’ Is The New Sheriff In Town

By Vivek Bapat,Vice President, Portfolio Marketing, SAP This is an age of unprecedented individual empowerment unlike anything we’ve seen in history. Armed with real-time information, social media…Read More

Publishing Is The New Marketing: Epic Content Marketing

Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the…Read More

Mapping The Innovation Conversation

By Erica Clark-Mitchell, Senior Director, Integrated Digital, SAP When it comes to innovation, I have two questions. The first is: where do people find inspiration? And the second is: where…Read More

Bill McDermott On SAP And Sustainability: ‘This Is A Whole New Generation’

(Photo: Taylor Davidson, Clinton Global Initiative) Bill McDermott, SAP co-CEO, (center) joined this year’s Clinton Global Initiative as part of a panel of thought leaders discussing “Vital…Read More

68 Percent Of CEOs Have No Social Media Presence Whatsoever

According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. A mere 32% have at least one account on a social network. Out of…Read More

The Predictive Business: When Real-Time Is Not Enough

By Tim Minahan, Chief Marketing Officer, SAP Cloud Photo credit: Shutterstock Business is moving faster than ever. And real time is no longer enough. To stay ahead of the competition,…Read More

When It Comes To Changing The World, Millennials Mean Business

  A few months ago I wrote, “A 360 Degree Perspective On Customer Engagement,” where I touched upon the 21st century consumer who is always on, always…Read More

Eight Tactics To Increase Millennial Productivity In The Workplace

By Jenny Dearborn, Vice President, Chief Learning Officer, SuccessFactors – an SAP company The Baby Boomer generation pursued pension plans, corner offices and a linear career path. In return, many…Read More

CMO Spending Power: When Will It Peak?

Source: Shutterstock Are we in a honeymoon phase for the chief marketing officer? “The tenure of a CMO is less than 2 years,” had been the common refrain for…Read More

‘Bad’ Leadership Advice Now ‘Good’: Learn To Fail, Serve, and Just Say No

I recently stood up in front of my colleagues at SAP and professed my 4 greatest failures . . . and the lessons learned from each, which directly led me to the role I…Read More

How Strategy Really Works

The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every company had to become champions of one of three value disciplines — operational excellence, customer intimacy,…Read More

An Executive’s Guide To Big Data; What You Could Do If You Knew

By John Carty, Account Executive, SAP  HANA, Sybase, and Real-Time Data Platform The promise — and the challenge — of big data can be summed up in one question: …Read More

What B2C Can Teach B2B About E-Commerce

Nothing happens in a vacuum, so this is no surprise. Business-to-business (B2B) buyers shop online in their free time, taking advantage of quick and easy ways to research and…Read More

Can You Learn To Be Successful?

I’m behind in my reading. More than 30 unread books are sitting on my office shelves and another one joins their ranks almost every week. In an attempt to…Read More

New Technology Affords New Levels Of Success For The Under-Educated

What do Genghis Khan, Andrew Carnegie, and Jay-Z have in common?  They are all exceptional ‘rags to riches’ stories, creating entire empires from humble roots.  We…Read More

Are You Watching These Five Indicators Of Effective Talent Management?

By Shawn Price, President, SuccessFactors, an SAP company Executives have come to recognize that their most valuable resource is talent. But how can firms best manage this increasingly diverse, widespread…Read More

What Is The Future Of Marketing?

Most people think marketing is the same thing as advertising. To me, marketing has always been about helping the buyer on their journey. And the future of…Read More

Why We Need To Stop Talking About Winning Customers

By Jeff Lautenbach, President, Customer, Financials and Suite, SAP Cloud Whether you sell to consumers or to business users, the individuals you are trying to reach today are informed, connected…Read More

Unleashing The Power Of Patterns – From Pascal To Predictive Analysis

By John Ward, Marketing Manager, SAP Patterns are powerful. They’re in numbers, public spaces, and hidden in sales data – and recognizing patterns in the world around us…Read More

Higher Education In The Digital Age: MOOCs — Insidious Threat Or Incredible Breakthrough?

Massive online open courses (MOOCs) are threatening to knock higher education off its traditional autonomous hill with a far more flexible and accessible learning mode than anyone could ever imagine.…Read More

Does Your Future CEO Come From Marketing?

Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot. …Read More

The Porsche 911 Turns 50 – And Runs Better Than Ever

By David Trites, Marketing Director, SAP Source: Shutterstock Have you ever experienced the thrill of driving a Porsche 911? Just thinking about getting behind the wheel of one gets me…Read More

How Analytics Is Transforming HR Into A Strategic Business Partner

Big-Data is changing how every company department does business and human resources is no exception. I’ve written about the top ten technology trends impacting HR in 2014, and recently…Read More

Confessions Of A Professional Disruptor

Change agent. Entrepreneur. Innovator. Incubator. Good disruptor/friend Chris Heuer calls them “Work Hacks.”  Whatever you call them, disruptors the world over have similar traits.  Good…Read More

6 Ways Numbers Can Lie To Us

One of my few pet peeves in life is when I hear someone say “the numbers don’t lie!” While I understand and appreciate the use of…Read More

Survey Says It’s A Great Time To Be CMO

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a…Read More

Social Analytics & Mobility - Neeraj Sripuram from IBM [Meet the Speaker Series]

Neeraj Sripuram, Associate Partner, IBM SAP Mobility & Innovation CoE, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company…Read More

Nu Skin Steps to Success

Nu Skin always had their customers in mind first, from how they develop their products to building customer relationships.  They had in place a loyalty initiative which allowed their…Read More

Mobilizing the Point of Decision

Fifty-three percent of mobile industry leaders believe that improving customers’ retail experience will be essential to creating a successful mobile wallet scheme. That’s what a recent SAP…Read More

Solutions You Need to Enable Your Customer Experience Management Vision

You have developed a great customer experience management vision for your organization, but how can you start enabling your vision?  What are the first steps to making your vision…Read More

Customer Loyalty is like…..bank accounts

Customer loyalty: It’s the Holy Grail of most businesses today. And yet study after study shows that loyalty is on the decline, especially as consumers grow ever more…Read More

Driving Brand Loyalty & Successful Support Engagements in a B2B World

Read More

The Customer Loyalty Conundrum

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How has CRM changed and how will it change over the next several years?

Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011: "In this dynamic marketing and technology environment, how has CRM changed and…Read More

What are the greatest opportunities brands have to engage with their customers and clients?

Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011: "What are the greatest opportunities brands have to engage with their customers…Read More

Video Blog: What is the most difficult challenge brands have today in creating engaging customer service?

Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011: "What is the most difficult challenge brands have today in creating engaging…Read More

B2B Focused Session - Technology 411

Marcus Starke, National Vice President, North America Marketing - SAP Samir Bagga, Vice President, Head of Marketing, North America - HCL Technologies Technology is increasing expectations about how we collect,…Read More

Our Members

Bernard Chung

Senior Director, Global Marketing

Hansen Lieu

SAP Director Global Solution Marketing, CRM

Gurdeep Dhillon

VP Audience Marketing & Content Strategy

Lana Smith

Director, Content Marketing

Michael Brenner

SAP VP of Marketing and Content Strategy

Todd Wilms

SAP Head of Social Business Strategy

Derek Klobucher

SAP Corporate Communications

Jamie Anderson

VP Global Solution Marketing

Margot Heiligman

Director, Solution Management

On-Demand Webinars

Webinar

Is There a Gap in Your Marketing Foundation Technology?

Webinar: CEM / Customer Engagement To be presented on October 2, 2014 at 1 PM EDT Many marketers have seen the vision for customer engagement.  They understand the need to provide cross-channel customer…Read More

Webinar

Want Customers? Get Engaged!

Want Customers? Get Engaged!

Webinar: Customer Engagement  Presented on September 11, 2014 at 1 PM EDT The revolution in new communication technologies (social networks, mobile apps, and even wearable tools) has dramatically changed the way in…Read More

Webinar

Not Your Father’s Loyalty & Rewards Program

Not Your Father’s Loyalty & Rewards Program

Webinar: Loyalty | Rewards | Marketing Presented on November 12, 2013 at 1pm ET. An innovative transit organization gains fans by engaging 1-to-1, in the moment. What happens when an exec running Air Canada…Read More

Webinar

Real-Time Marketing Optimizing and Allocating– Myth or Reality?

Real-Time Marketing Optimizing and Allocating– Myth or Reality?

Webinar: Marketing | ROI | Best Practices Presented on October 31, 2013 at 1pm ET   In today’s dynamic market environment marketers have to figure out ways to react quicker with precision…Read More

Webinar

Rebuilding True Customer Loyalty

Rebuilding True Customer Loyalty

Webinar: Customer Loyalty | Data | Customer Experience Presented on October 1, 2013 at 1pm ET   Customer trust is fast becoming the new currency for successful marketers today; it is the first step…Read More

Contact Information

Bernard Chung
Senior Director, Global Marketing
+1 650 320 3517